SANTA MONICA, California, July 28 /PRNewswire/ --

- Company to Streamline Vivendi Games' Studio Operations

Further strengthening its foundation for future growth, Activision
Publishing, Inc. (Nasdaq: ATVI) today announced that the company will broaden
its product portfolio by adding Vivendi Games' multi-million unit selling
properties Crash Bandicoot(R), Ice Age(R) and Spyro(R) to its roster of
proven franchises. The company will also retain two new intellectual
properties that are currently in development -- Prototype and a second game
that has not yet been announced.

Additionally, Activision Publishing will continue to support the Vivendi
Games' catalogue including The Mummy: Tomb of the Dragon Emperor(TM), which
was launched on July 22 in conjunction with the release of Universal
Pictures' theatrical feature film.

Games based on Crash Bandicoot, Ice Age and Spyro have been top-selling
titles in North America and Europe. The Crash Bandicoot franchise has sold
more than 35 million units across multiple platforms in North America and
Europe since its first release in 1996, and life-to-date units of Spyro have
exceeded 20 million worldwide. The Ice Age feature films have grossed in
excess of US$1 billion in theatrical box office revenues worldwide, and
Sierra Entertainment's Ice Age(R) 2: The Meltdown(TM) sold nearly two million
units worldwide.

"Four of the five properties that we are keeping will be wholly owned
properties that further bolster our strong brand portfolio," said Mike
Griffith, CEO of Activision Publishing. "We are very excited to add such
recognizable and successful brands as Crash Bandicoot, Ice Age and Spyro,
which reinforce our leadership position in movie-based and family
entertainment video games."

Griffith added, "We have conducted a thorough review of Vivendi Games'
brand portfolio and are retaining those franchises and titles that are a
strong fit with our long-term product strategy. We are reviewing our options
regarding those titles that we will not be publishing."

Additionally, Activision Publishing announced that the company intends to
adapt the Vivendi Games' studio operations to better align the studio
structure against the new product slate. The company will realign staffing at
Radical Entertainment and High Moon Studios and is exploring options
regarding Massive Entertainment and Swordfish Studios, including the
possibility of divestiture.

Griffith continued, "We are focused on improving efficiency across the
combined organization and are concentrating on businesses where we have
leadership positions that are aligned with Activision Publishing's long-term
corporate objectives."

The company also is evaluating options regarding two non-strategic
business units Vivendi Games Mobile and Sierra Online, which provides casual
games for the PC and Xbox(R) Live(R) Marketplace, including the possibility
of divesting these business units.

Headquartered in Santa Monica, California, Activision, Publishing, Inc.
is a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision Publishing and its products can be found on the company's website,
http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties.
Activision Publishing generally uses words such as "outlook", "will,"
"could," "would," "might," "remains," "to be," "plans," "believes", "may",
"expects," "intends," "anticipates," "estimate," future," "plan,"
"positioned," "potential," "project," "remain," "scheduled," "set to,"
"subject to," "upcoming" and similar expressions to help identify
forward-looking statements. Factors that could cause Activision Publishing's
actual future results to differ materially from those expressed in the
forward-looking statements set forth in this release include, but are not
limited to, sales of Activision Publishing's titles, shifts in consumer
spending trends, the seasonal and cyclical nature of the interactive game
market, Activision Publishing's ability to predict consumer preferences among
competing hardware platforms (including next-generation hardware), declines
in software pricing, product returns and price protection, product delays,
retail acceptance of Activision Publishing's products, adoption rate and
availability of new hardware and related software, industry competition,
rapid changes in technology and industry standards, protection of proprietary
rights, litigation against Activision Publishing, maintenance of
relationships with key personnel, customers, vendors and third-party
developers, domestic and international economic, financial and political
conditions and policies, foreign exchange rates, integration of recent
acquisitions and the identification of suitable future acquisition
opportunities, Activision Publishing's success in integrating the operations
of Activision Publishing and Vivendi Games in a timely manner, or at all, and
the combined company's ability to realize the anticipated benefits and
synergies of the transaction to the extent, or in the timeframe, anticipated.
Other such factors include additional risk factors identified in Activision
Blizzard's most recent annual report on Form 10-K and any subsequent
quarterly reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision Publishing and
Activision Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be true
when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.

Web site: http://www.activision.com